Fagbladet Kosmetik and Nina H. Kluge are the founders of the Danish Beauty Award (earlier called Danish Beauty & Cosmetics Awards) in cooperation with the Danish trade association SPT.
"The Danish cosmetic trade has been missing an independent and non-political beauty award. It is our aim to create positive awareness of the trade and the beauty products - in the press and in the mind of the consumers" states Nina H. Kluge, and continues: "The main idea is that the suppliers of the cosmetic trade can use the nominations and the winner status to promote the products in the retail trade. Combined with good cover of the winning products in the press it creates primarily more traffic in the shops. Furthermore it give a hint to the consumer of what is hot in beauty. And it has proved to be a huge success for the years we have had the beauty award, given a fantastic press cover of the cosmetic trade and the nominated and winning products, and above all an impressive exposure in the retail trade."
In the photo: Lars Hjortshøj, Martina of Sweden, Ole Henriksen with winner statuette 2008
